In 2012 we featured the 4th generation proprietor of KONBU DOI, Junichi Doi. During filming we also became very interested in his father, 3rd generation proprietor Shigeyoshi Doi. What was the attraction we felt to KONBU DOI? Whilst working on a fresh theme, the staff couldn’t help but feel there was something they missed. So, we have gotten together again to interview the father and find about the Doi philosophy and about what is “honmono”.