In an exercise of returning to the birthplace of the motorcycle in Europe, FASTER SONS is a redefining of Yamaha’s motorcycles. This is a collection of short Commercial work films that presents a comprehensive look at the fashion, customization, and traditions involved with motorcycles across the globe.
In homage to the original design of the motorcycle, Europe, Yamaha Motor Europe launched “Faster [...]
This film was produced in coordination with the release of the XSR900 motorcycle in Japan — the first step in delivering Yamaha’s vision of “NEO RETRO” style. This motorcycle represents a return to form for Yamaha, inheriting many of the traditions that made their first motorcycles so special, while also breaking new ground using cutting-edge technology.